PR Contact:
Dan Woodstock or Holli Ng
Maxell Europe Limited
T: +44 1923 331000
E: marketing@maxell.eu.com

MAXELL SET TO PARTNER WITH WARNER BROS. PICTURES AND BUILD
AN INTERACTIVE MICRO SITE TO CELEBRATE THE FILM’S MUCH ANTICIPATED LAUNCH
www.winwithmaxell.com

Maxell Europe Ltd, leading manufacturers of Data Media, Flash Media, Memory Cards, Batteries and Accessories are set to unveil a Multilingual Microsite to promote their partnership with Warner Bros. Pictures leading up to the Summer 2008 release of the action adventure, “THE DARK KNIGHT”.

The Microsite will encourage users to enter a competition to give one lucky winner the chance to win a holiday! Users will also be able to download exclusive content from the film and check out the interactive features! 

Maxell will offer on-pack promotions across their CD-Rs, DVDs, USB sticks and SD card product ranges, encouraging customers to enter the competition on the Maxell/”THE DARK KNIGHT” Microsite

To be in with a chance to win, simply enter your details on the Microsite (live 20th June 2008) and you will automatically be entered into the competition. The star prize is a 5 day trip for two to Chicago, where portions of the film were shot. The lucky winner will also be able to see some of the locations used in the film and explore the fictional “Gotham City”. 100 Runner-up prizes include Maxell products, THE DARK KNIGHT T-shirts and various other goodies!  

The follow-up to the action hit “Batman Begins,” “The Dark Knight” reunites director Christopher Nolan and star Christian Bale, who reprises the role of Batman/Bruce Wayne.  In the new film, Batman raises the stakes in his war on crime.  With the help of Lieutenant Jim Gordon and District Attorney Harvey Dent, Batman sets out to dismantle the remaining criminal organizations that plague the city streets. The partnership proves to be effective, but they soon find themselves prey to a reign of chaos unleashed by a rising criminal mastermind known to the terrified citizens of Gotham as the Joker. 

Academy Award nominee Heath Ledger (“Brokeback Mountain”) stars as arch-villain The Joker, and Aaron Eckhart plays District Attorney Harvey Dent, who becomes better known as another of Batman’s arch-nemeses, Two Face.  Maggie Gyllenhaal joins the cast in the role of Rachel Dawes.  Returning from “Batman Begins” are Gary Oldman as Lieutenant Jim Gordon; Oscar winner Michael Caine (“The Cider House Rules”) as Alfred; and Oscar winner Morgan Freeman (“Million Dollar Baby”) as Lucius Fox.
Warner Bros. Pictures presents, in association with Legendary Pictures, a Syncopy Production, a Christopher Nolan film, “The Dark Knight.”  Nolan directed the film from a screenplay written by Jonathan Nolan and Christopher Nolan, story by Christopher Nolan & David S. Goyer.  Emma Thomas, Charles Roven and Christopher Nolan are the producers, with Benjamin Melniker, Michael E. Uslan, Kevin De La Noy and Thomas Tull serving as executive producers.  “The Dark Knight” is based upon characters appearing in comic books published by DC Comics.  Batman was created by Bob Kane.

The behind-the-scenes creative team includes two-time Oscar-nominated director of photography Wally Pfister (“The Prestige,” “Batman Begins”), Oscar-nominated production designer Nathan Crowley (“The Prestige”), Oscar-nominated editor Lee Smith (“Master and Commander: The Far Side of the World”) and Oscar-winning costume designer Lindy Hemming (“Topsy-Turvy”).  The music is by Oscar winner and multiple Oscar nominee Hans Zimmer (“The Lion King,” “Gladiator”) and seven-time Oscar nominee James Newton Howard (“Michael Clayton,” “The Fugitive”), who previously collaborated on the score for “Batman Begins.”

“The Dark Knight” will be distributed worldwide in theatres and IMAX by Warner Bros. Pictures, a Warner Bros. Entertainment Company. www.thedarkknightmovie.eu
 

Maxell will also be offering an Instant Win as part of the promotion on the CD-Rs and DVDs, where purchasers of Maxell products will be encouraged to look for the black disc in special packs. Lucky winners who find the Black disc will then be entitled to claim some exclusive prizes.

The Microsite will also play host to exclusive material from “THE DARK KNIGHT”. So to gain access and download this content, all you have to do is follow the instructions at www.winwithmaxell.com.

For more information check out the details on “THE DARK KNIGHT”-branded Maxell products and visit the Microsite (www.winwithmaxell.com) where Maxell are giving you the chance to be part of the biggest attraction of the summer, “THE DARK KNIGHT”!

For more information on “THE DARK KNIGHT”, please visit www.thedarkknightmovie.eu

Note to Editors:

• 50pk DVD-R Spindle Pack SRP = £14.99

• 25pk CD-R Spindle Pack SRP = £6.99

• 2Gb SD = £14.99

• 2Gb USB = £14.99

• UK Stockists = Play.com, HMV, Zaavi and Asda

• Available June 2008

About Maxell
A technology and brand leader in premium data storage media products since 1961, Hitachi Maxell Ltd is a full-line manufacturer of digital and analog media products for the consumer, data storage and broadcasts markets.  For more information, please visit www.maxell.eu
 

MAXELL – OFFERING MAXIMUM PERFORMANCE FOR YOUR MEDIA

                                 
                                              ©2008 Warner Bros, Ent. Inc.
                                                                TM & © DC Comics.